
Image Source:http://www.naturemoms.com/blog/2007/08/24/toxic-toothpaste-for-children/
Commercial jingles: it has to be admitted that these tunes are either captivatingly catchy or just too plain strange. Either way, making use of jingles to promote a product is certainly something that will not be done away with in the near future. And clearly, if only in the name of dental care matters alone, these jingles should be continuously used in order to entice people—particularly children, to continue brushing their teeth. Case in point, consider Colgate’s new commercial which, in addition to having a catchy rhythm, also shows unique animation. From fish-like tubes of Colgate to mermaids brushing their teeth underwater, the commercial not only serves to please the eye, it also subliminally implies that the same pleasure and fun can come from the simple act of brushing one’s teeth. Indeed, in addition to the already proposed fruit-flavored toothpastes and creatively-decorated toothbrushes, allowing children to view such commercials and letting them listen to its kid-friendly, catchy tunes will certainly help in making kids see the simple activity of brushing their teeth as an adventure of sorts they shouldn’t miss out on.
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